"Trying to listen to everything at once is like trying to email list drink water from a bursting fire hose." – brooke sellasdo you want to be sure that the content you create is exactly what your customers want to see? Good news - you can! And that's through social listening. B squared media ceo and founder brooke sellas spoke at content jam to discuss how social listening can create content that strengthens your customer relationships and shows increased conversions. One of the most important questions marketers face is, “what content will people want?”while many marketers rightly turn to keyword research to answer this question, social media conversations can uncover topics even before they become popular, helping you to be strategic rather than tactical.
"Think about conversations, not campaigns." what is social listening and how does it work? “social listening uses ai-enhanced software to listen beyond what we are capable of as humans. Artificial intelligence is software that mimics our intelligence. – brooke sellasbasically, social email list listening is like an extra pair of eyes and ears that tells you about your customers' needs on a human level. You can use technology to bridge the gap: google alerts are a great, simple example of social listening. Social following is different from social listening. Monitoring tells you what, listening tells you why.
The difference is: social surveillance : data generates email list reactive responses social listening : insights lead to proactive decisionsare you intimidated by an artificial intelligence approach to understanding humans? Do not be! It's not as retrograde as it sounds. "Ai is here to make you look like the smartest person in the room - and who doesn't? Ai's purpose isn't to drive us apart, it's to bring us closer and become a more human-centric brand – brooke sellasthe bic social