Another month has passed and we're excited to share more of our findings on the latest trends in content marketing. This week you'll learn all about what works and what to avoid. If you're in retail or real estate, you won't want to miss what we've uncovered. Need some October content ideas? Let's go! Quick links: What works in content marketing in 20215 Content Marketing Ideas for October 2021Digital Marketing Resources: What Investors Should Focus On in 2021 and Beyond What the decline in brick-and-mortar sales means for retail marketing5 common content marketing mistakes and how to avoid them What works in content marketing in 2021.
To say the pandemic has been a revelation is an understatement. Like most of us, you probably have a greater appreciation for things often taken for granted. In the business world, content marketing is one of those things. We've always known that content is king. Unfortunately, the employee data true test of "survival of the fittest" is unfolding right now. As more businesses go digital, it can seem nearly impossible to stand out as B2B marketers spread their product and service promises like a virus. Worse, this form of spray-and-pray marketing simply doesn't work anymore. Suffice it to say, 61% of marketers put content marketing at the top of their list of “most important tactics.”
And that means businesses need to turn to approaches that grab attention in an oversaturated digital world .Some of these content strategies include: Lo - fi content Personalized content Interactive content Reused content Want to see how some B2Bs are using these strategies? Download the free report.5 Content Marketing Ideas for October 2021Fall is upon us here in the northern hemisphere, and October is just around the corner. It's a great time to think about what to expect for next month's digital content. Maybe you'll include a little spooky fun for Halloween, or maybe you haven't given it much thought.