According to data from the National Bureau of Statistics, the number of new population in my country decreased from 20.63 million in 1995 to 16.15 million in 2009. Therefore, it is estimated that the population of Generation Z is about 264 million, accounting for about 18.86% of the total population at the end of 2019. In the context of the peak special database penetration of the Internet industry as a whole, as the first generation Z began to have independent economic sources and independent consumption decisions, coupled with their higher acceptance of new things, the hidden consumption potential behind them is also extremely considerable.
Which platform can not be moved by it. In order to capture this group, the keyword "interest" has become particularly important. After all, for today's young people, the priority of "pleasing oneself" is much higher than that of "pleasing people". Precipitation special database depth relationships are also stronger. On March 24th, the first domestic ecological documentary of contemporary cartoonists, "Life of Comics", was officially launched, which caused a certain response on major platforms and has been searched on Weibo for many times.
Behind this is actually because many people, especially Generation Z, who were born between 1995 and 2009, have some special memories of comics. Of course, not only comics, but also Bilibili and Xiaohongshu are becoming a "new interest special database community" that fits the Z generation with knowledge popularization and grass cultivation. How did the "new interest community" evolve? With the gradual economic independence of Generation Z, will this group of "interested communities" grow, or will there be more special "interested communities"? 1. Post Bar and Tianya "Failure" If there is a "new interest community.