The lead , which is the potential customer, is the link that unites these funnels, the marketing funnel transforms navigators into leads and the sales funnel transforms leads into customers. Navigator The navigator is the unit of this system, it is in the unimaginable number of navigators who interact at the same time on the internet, that lies the power of Digital Marketing . In this strictly general state, there is still no room for sales techniques, since we do not have a client, not even a potential one, therefore: we have to get the navigator to advance through the funnel and become a visitor to your page .
Why would they visit you? Because your page is SEO optimized and positioned well, because you are an authority on the subject, because someone suggested Jewelry Retouching Service your page or because your content was shared. For this to happen, you must create attractive content and carry out specific actions of guestposts , link building and campaigns on social networks. visitors Visitors to your page already have more defined characteristics, for example, language, nationality, a topic of interest, but they still cannot be sent to the sales team, because information is missing. Therefore, we continue with marketing actions , in this case creating a landing page and offering rich materials to capture voluntary information. That way, visitors who download these materials move down the funnel and become leads. Qualified Leads This is where the funnels are touched and it is also the moment when the marketing team begins to work on their list of leads to qualify them and send it to the sales team. You assign a numerical value to each lead, being that the leads with higher values are those that have more points in common with the Person you have created. There is a very interesting tool called Lead Scoring, from RD Station ,
which can be very useful to you. ebook-lead-generation opportunities Here we already enter the sales funnel, at the moment in which we study the business opportunities and prepare the way to approach our leads . The contents here are more precise and punctual, technical and with procedural information. A concept that is handled a lot at this stage is that of nutrition flow, in which you inform about offers, news and exclusive benefits. Sales Always close sale! The first law among sellers. This is the narrow part of the funnel, all of the above is to specify this moment. Of every 1,000 surfers, 100 will visit you, 10 will be interested, 3 will go deeper, 2 will see the moment as an opportunity and 1 will actually make the purchase. That is, every 100 visits a sale. I hope this article has been useful to you in order to differentiate and use these two funnels in the best possible way. If for any reason you feel that at some point you are lost, answer this simple question: what am I looking for? sale or position? and, in this way, you will be able to know more clearly which funnel to prioritize. If you want to know everything about this topic download our e-book "Ventarketing the powerful union between sales and marketing"