Now it's accepting foot refunds and media stings for the millions of users it serves. In 2018, when the Internet was hotly discussed and heading for the second half, Luckin Coffee opened 2,073 stores in 22 cities in one year with its crazy expansion, sold 89.68 million cups of coffee, and got 12.54 million users. (Data as of 2018.12.31). In the eyes of CEO Qian Zhiya and CMO Yang Fei, who are good at marketing, these data are far from enough. Their goal is to open 4,500 stores in 2019, surpassing Starbucks' 3,521 stores in China and surpassing Starbucks'
annual sales in Greater China. The region sold about 900 million cups. Become the Chinese coffee brand with the number of cups and the fax number list number one store. If you take the CMO of Luckin Coffee, Yang Fei, the person who wrote the best-selling book "Flow Pool" said: "At present, the company has no problems with cash flow, and it can insist on being unprofitable for 3-5 years." And December 12, 2018 Today, Ruixing Coffee is holding the second round of additional investment of 200 million US dollars from the group of investors led by Shenzhou Car Rental,
with a valuation of 2.2 billion. On this side, all kinds of media are watching the bad. Some people came up with the news that Yang Fei was imprisoned for marketing in the past, the story of the man at the helm of Shenzhou playing the empty-handed white wolf in capital operation, and even Shenzhou's unscrupulous marketing tactics to judge Ruixing Coffee's behavior. It is the madness of a group of "madmen" before their demise. Over there, Luckin Coffee's frequent actions to the HKEx were captured.