When the average daily usage time of short videos exceeds that of long videos, it means that the battle for user time has already started! According to the "2021 China Online Audiovisual Development Research Report", the market size of the short telemarketing list video field has become larger, reaching 205.13 billion, a year-on-year increase of 57.5%; comprehensive video ranked second with a scale of 119.03 billion, a year-on-year increase of 16.3%, compared with the comprehensive video. Videos and short videos continue to grab users’ attention, and the average daily usage time per person is as long as 125 minutes. It can be seen that the competition for short videos is becoming more and more fierce.
The short videos we are addicted to are actually getting longer. If you are a person who is addicted to short videos, you will find such a telemarketing list problem, that is, when you brush short videos, the length of short videos is getting longer and longer. Taking Douyin as an example, it has also begun to enter medium-length videos, gradually increasing from 15 seconds, 1 minute, 5 minutes to 15 minutes, among which medium and long video permissions are mainly opened for videos such as knowledge popularization. 1. New Developments Facing the Video Industry Medium and long videos are a concept relative to short videos. Short videos generally refer to videos within 1 minute, medium videos are generally videos within 1-30 minutes, and long videos are generally videos of more than 30 minutes.
The longer video duration gives content creators more space. Long video has also become the most typical vertical field of the mobile telemarketing list Internet because of its unique content form and powerful traffic creation capability. 1. Short videos are still the main force, and medium and long videos become the trend? It is reported that many players have begun to try medium and long videos, and the competition in the field of medium and long videos is becoming more and more fierce. In June this year, Xigua Video, Douyin and Toutiao jointly launched the "China Video Partner Program", and Douyin also launched a traffic sharing plan for the first time.