According to people familiar with the matter, after the live broadcast debut, although Luo Yonghao's live broadcast pit fee will drop significantly, it will remain at around 200,000, which is the value of the "brother with goods" in the live broadcast industry. This should be the bottom line of "Brother Bringing Goods" Luo Yonghao. 2. Traffic trading between Douyin and Luo Yonghao Now that "brother with goods" has been successfully redefined, can Luo Yonghao bring goods? In other words, can Luo Yonghao's ability to bring goods on Douyin live broadcast reach the level of Li Jiaqi's live broadcast on Taobao and Simba's live broadcast on Kuaishou? In fact, it doesn't matter.
At least, this is not what Douyin and Luo Yonghao are most concerned about. The cooperation between Douyin and Luo Yonghao is more inclined to "traffic trading" in nature. For Luo Yonghao, the key to cooperating with Douyin is Douyin's traffic, not the goods on Douyin. Through the centralized traffic support of Douyin, Luo Yonghao can skip the accumulation of fans, the original accumulation of traffic competition, and realize the overnight "rich" of traffic (there are 2.17 million fans before bringing the goods). Then, Luo Yonghao can carry out "secondary sales" of traffic - selling traffic to brand owners. In this way, it can realize rapid realization and become a "big brother with goods", and gain both fame and fortune. For Douyin, Douyin has no shortage Phone Number List of traffic, but it lacks a "tipping point" in the field of live broadcast delivery - a delivery anchor who can continue to create explosive topics, just like Li Jiaqi, who was frequently searched on Weibo in 2019. .
Therefore, it needs a "famous network-wide" anchor with goods to occupy the minds of brand owners and users - to sell goods while watching live broadcasts on Douyin, and to sell goods while watching live broadcasts on Douyin, which is reliable. Thus tearing off the label that Douyin is just an advertising platform and an entertainment platform. Therefore, what Luo Yonghao brought on Douyin is the 'Douyin live broadcast' itself. And Luo Yonghao, the first-generation Internet celebrity who claims to have been enduring for 17 years, with his natural physique and top-notch ability to create topics, is the only person who can bring "Douyin Live Streaming" to the whole network. .