It's definitely not the same! A wild horse is not the same as you will ride a horse, nor a seismic movement than six moving monkeys, nor having gray hair and a cough than having a basket and, much less, an apathetic type than an atypical duck. It's not the same, no sir! Guest Author Jul 20, 18 | 5 min read Many times we fool ourselves into thinking that we already understood something that, in reality, has a subtle secret that can be the difference between failure and success. That is why it is very important that you understand that the Marketing Funnel is not the same as Clipping Path Service the Sales Funnel. How? Did you think it was the same? Well, it is not like that, they are processes that, although they are closely related and interact with each other, have different logics: one funnel belongs to the Marketing team and is used to generate leads and the other belongs to the sales team and is used to close sales. .
So let's go to what matters: marketing and sales funnel, these two similar concepts but with substantial differences. three points in common 1. Uptake The recruitment process is done from the general to the particular. It is, shall we say, an idea that follows from common sense. We know that there are flows of users that circulate through the cloud and that they are, in some way, predictable. Where those currents pass we will put our funnels to attract visitors. The shape of the funnel is given by the contents, from the top to the bottom . As the content becomes more specific, fewer people continue in the process. Only those who are really interested in and/or need your service or product remain. 2. The point of view Selling is understanding points of view. For a reason that I could not explain, there is a tendency to value things that are not so important. Sometimes we think that punctuality and good presence are essential when, in reality, what we need is to learn to think like the other. In this case, we build a point of view by creating a Persona that will give us information to position our funnels. 3.
The processes Both selling and marketing are processes and not just events. This means that they are directed initiatives, with a specific objective that last over time. When our objective is commercial, we carry out acquisition processes aimed at closing sales and when our objective is marketing, we carry out acquisition processes aimed at positioning the brand. Check out our selection of content to inspire you to generate more sales leads for your business! • Sales techniques: how to conquer your customers? • How to deal with objections in sales? • Sales Speech: 5 communication techniques with potential customers • 8 Skills Needed for a Successful Sales Executive • Types of sales: what exist and how are they distinguished? • Sales process: how to structure it to generate solid results • Marketing and sales: how to integrate them to generate more profit? The infallible technique of the two funnels In this sales and positioning dynamic, the two funnels, working together, can turn a surfer into a customer. They are two funnels, carrying out the same process, but in different dimensions, the sales dimension and the marketing dimension. Both are paths that have the objective of carrying out the transaction, only one is a short path (for those who have already decided to make a purchase) and the other is a long path (for those who have not yet realized that they have a need and who must be qualified to make the purchase when they feel ready) .